Image Rescue city \u200b\u200bof Papantla Veracruz, its potential for cultural tourism in the region Totonacapan.
M. Architect Álvaro Hernández Santiago (*) + Architect Humberto Torres Guevara (**)
The deterioration of the different components of the urban image of a historic settlement is the result of different causes can be economic, social and political. Given this complexity, it is essential to understanding the process.
should initially be noted that the support of the building and urban space and the resulting image is provided by the soil, it and its existing and potential uses are subject to the laws of market supply and demand in various printed areas of a city values \u200b\u200bstimulated by the possibility of high returns, plusvalizando areas and areas where historical and coincide with areas in the colonial city centers, encouraging change of use for building wealth, and often causing the disappearance property and to the highly lucrative possibilities of the land in central areas of the city.
The commercial appeal of the historic settlement centers of attraction causes other than residential uses which, in turn, attracts large masses of floating population with increasing demands for roads, parking lots, increasing commercial land values which, in the logic of the housing market, make "unprofitable" the presence of traditional uses such as public housing for low and middle income, trades and crafts needed for the life of a historical center.
In this scenario, it is frequently observed that the urban structure and the historical traces are destroyed to widen streets and avenues open image altering and destroying the built heritage which disappears or is radically transformed to be converted into office buildings, retail services etc.
emanating from this situation, environmental pollution, visual, damages for introduction of new infrastructure assets deteriorate severely the building, alter the profile of streets and avenues and affect the urban image.
The case study presented, the city of Papantla has become over the centuries to a strategic settlement for the Totonac region's development, its natural, cultural and human has impacted the historical arrangement of the system of cities in North Veracruz. Similarly, its tourism potential, agriculture and services as well as its strategic location as a waypoint on the routes between the metropolitan area of \u200b\u200bMexico City and the Gulf Coast and its relative proximity to the northern border and areas Metropolitan Monterrey, Puebla and Veracruz make it an attractive place for local and foreign investment so it is necessary to generate an urban environment that allows optimal dynamic harmonious and sustainable development.
However, in the last decade has seen a marked decline in economic activity due mainly to low prices of agricultural products in international markets and decreased investment in the oil from the 1990's . The revival of the exploitation of hydrocarbons and the declaration of "Magic Village" has not improved the city's image in Papantla, this situation provides a challenge for the actors involved in development should diversify economic development alternatives. These stresses the municipal tourism planning and its close relationship with urban planning at different levels and that tourism stimulates the expansion of economic activities and encourages the development of a better urban environment.
In 2002 the population of the municipality of Papantla was estimated at 157.091 is the only urban area of \u200b\u200bthe municipality. This position on the ladder of hierarchy is sufficient to foresee that this city has become an important intermediate services within the regional area in which it is located. In addition to this the head is the administrative and service a region in which coexist activities as diverse as high technology oil, subsistence agriculture and livestock. This economic model has a negative balance when one considers that the urban area has grown spontaneously, as reflected in inconsistencies in land use and occupation of risk areas for residential uses with the latent risk of landslides and great difficulty for the introduction of infrastructure and services.
to mid-twentieth century, the architectural morphology of Papantla houses is characterized by high white walls and crowned with tiles, winding cobbled streets, the slopes accentuated in construction, the picturesque bridges. Commercial houses and the benefits of vanilla filled the older buildings, apart from the church and city hall. The main shops, which sell all kinds of products, buildings were generally in addition to the sale and the stores, housed the address of the owners. Likewise, the benefits were asoleaduras very long and wineries.
With its parks and squares leveled and bright with their water wells and collection sites, woodland walks, Papantla was in the first third of the twentieth century as a city of its inhabitants. A space that combines a sober architecture firm, in the midst of a boundless nature where the brightness of the sun and colorful flower beds and full integration with its immediate surroundings.
currently around 49 surviving buildings of artistic value - that should be preserved cultural, architectural buildings and 155 accompaniment. These buildings are mainly distributed in the city center around the central square and main streets that part of it.
Based on the aforementioned problems is necessary to conduct a study focusing directly interrelated regional planning, urban planning - urban design specifically with promoting tourism planning use of heritage respectfully integrated reality and social need now prevailing, that does not rely solely Papantla with an appropriate image, if not this is the result of a holistic vision of urban development. To achieve this you must perform an analysis of the variables involved in such a complex process, both the regional - urban as those derived from tourism.
The study must be presented in two parts: a research project which clearly define the concepts involved in the approach to the problem from a theoretical point of view and a second part where the problem is grounded in research around a case real study, in this case the city of Papantla, but whose methods of analysis and intervention - the result of professional experience on this site, can be applied to historical settlement areas and similar scales. In this settlement that meets the conditions laid down in the third category set by Gonzalez Pozo has begun a planning process that aimed to built heritage value considering it as the linchpin of a strategy of tourism planning at regional level. From a social point of view this thesis is intended as a guide to guide the authorities and civil society of small historic towns, seeking the improvement and management of its urban image as an alternative to improve the quality of life of its inhabitants in every way.
Bibliography.
HERNÁNDEZ, Javier: "The Urban Image Manual" p.6
H. Constitutional City Council of Papantla. "Updating the Urban Planning Program of the City of Papantla" p.1
Projection made taking the growth rate hypothesis validated at the municipal level.
H. Constitutional City Council of Papantla. "Updating the Urban Planning Program of the City of Papantla" p.2
idem. Adriana Chavez
P.3 Nave Hita, José González Sierra "Papantla, Text and research". Archives of the State of Veracruz, 1990.
H. Constitutional City Council of Papantla. "Updating the Urban Planning Program of the City of Papantla" op. P. 26
POZO GONZALEZ, Alberto: "Preservation of Cultural Heritage in the Field of Human Settlements." UAM Design Magazine, No 4 November 1986. Universidad Autónoma Metropolitana.
(*) Master of Industrial Design at the Universidad Veracruzana. Full Time Professor of the Faculty of Architecture of the Universidad Veracruzana, campus Poza Rica - Tuxpan. Nucleus of the Academic, "Conformation architectural and urban space. "
(**) Intern of the Master of Urban Planning, Division of Graduate Studies and Research of the Faculty of Architecture at the Universidad Nacional Autonoma de Mexico. Subject professor of the Faculty of Architecture of the University campus Poza Rica Veracruz Tuxpan. Contributor of the Academic, "Formation of architectural and urban space."
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